ANN (ANNIE) GOTH
Full-Stack Marketer · AI & MarTech Systems · CRM, Automation & Voice-AI Architect
* My number is answered instantly by my Voice AI — it can give you a live demo, forward your call to me, take a message, or book a time with me right on my calendar.
Profile
Full-stack marketer and MarTech operator who builds the systems most agencies outsource or fake — consolidated CRMs, marketing automation, and AI “employees” that answer calls, follow up in seconds, and book appointments on autopilot. 15+ years across paid media, funnels, brand, web, and lead generation, now fused with an AI-first build approach that lets one operator design, code, and ship what used to take a whole team. I walk into chaotic stacks — a dozen tools that don’t talk, duplicate and forgotten leads everywhere — and turn the leaky bucket into one closed loop that actually converts.
Core Competencies
Marketing Operations & Automation
CRM Architecture & Migration
Voice AI / Conversational AI
GoHighLevel · Expert
A2P 10DLC Compliance
Meta Pixel + CAPI
Paid Social & Search
Funnels & Landing Pages
Web Design & Development
Email / SMS Lifecycle
SEO / SEM
AI Content Systems
Brand Identity
Analytics & Attribution
Selected Results
+47%
Booked calls in 60 days — from fixing follow-up alone
120K+
Contacts migrated into clean, converting CRMs
100+
Businesses built & integrated across verticals
5X+
Return on ad spend — optimized for revenue
30–35%
Engagement on multi-step email & SMS nurture
Experience
Owner / Full-Stack Marketing & MarTech Consultant — 8th Wave Marketing
The brand under which I deliver freelance and contract marketing-systems work for service businesses across the U.S. and Australia.
- Build end-to-end growth engines — consolidated CRM, marketing automation, funnels, paid media, brand, and web — replacing the 12-tool “Frankenstack” with one system that converts.
- Deploy 24/7 Voice AI agents that answer missed calls in a natural human voice, qualify leads, and book jobs autonomously — with conditional call forwarding so clients never change their number.
- Architect A2P 10DLC compliance, Meta Pixel + CAPI tracking, and multi-channel follow-up that fires within seconds of a new lead landing.
FlagshipMulti-Location Home-Services & Property-Management Group
- Full-time contract build-out consolidating three separate businesses into one customized GoHighLevel CRM and automation system — eliminating duplicate and forgotten leads scattered across platforms.
- Designed and deployed Voice AI agents, post-call invoice automation via custom API integration, Messenger qualifying workflows, and missed-call recapture bots.
- Rebuilt brand systems, websites, and funnels; stood up paid social with Meta CAPI; registered full A2P 10DLC compliance. Converted to an ongoing monthly software + maintenance retainer.
CRM Manager / Marketing — Ulan Nutritional Systems, Inc.
- Migrated and consolidated a 100,000+ contact database; built CRM integrations and automated lead-generation workflows that improved data hygiene and follow-up speed.
- Recognized by leadership as an “exemplary, dependable, and ethical” team member; role ended only due to a company-wide shift away from remote staff.
Executive Assistant & Marketing Support — Mr Neate Cleaning (Home Services)
- Ran marketing and client-acquisition efforts for a home-services business while managing scheduling and the customer pipeline — early proof of the trades-marketing niche I specialize in today.
Owner / Photographer — Ann Goth Photography
- Built and ran a profitable photography studio for 8 years — weddings, family portraits, product photography, and professional headshots — owning everything from client acquisition to final delivery.
- Marketed the business end-to-end and developed its website myself, ranking it on Google page one for local keywords and driving a steady inbound booking pipeline.
Director of Marketing — Delphi Academy of Los Angeles
- Led digital and print marketing, brand, and community engagement for a private academy; ran multi-channel campaigns that grew enrollment visibility and inbound pipeline.
Website Manager — Management Success
- Managed ~100 website clients end-to-end — design direction, content, and developer coordination through build and launch.
Platforms & Tools
CRM & Automation: GoHighLevel (expert), Keap/Infusionsoft, ActiveCampaign, Salesforce, Zoho, Pipedrive, Close
Email, SMS & Messaging: Mailchimp, Klaviyo, Constant Contact, GetResponse, AWeber, Postscript, Twilio, ManyChat
Paid Media & Analytics: Google Ads, Meta Ads Manager, LinkedIn Campaign Mgr, GA4, Adobe Analytics, Pixel + CAPI
Funnels, Web & eComm: ClickFunnels, Leadpages, Instapage, Webflow, WordPress + Elementor, Systeme.io, Shopify
SEO & AI Content: Semrush, Ahrefs, Surfer SEO, Jasper, Copy.ai
Social, Reviews & Webinars: Hootsuite, Sprout Social, Podium, Zoom, WebinarJam, GoTo Webinar
Creative & Video: Canva, Adobe Creative Cloud, Descript, CapCut
Integration & Workflow: Zapier, Make (Integromat), n8n
Project Management: ClickUp, Asana, Monday.com, Trello, Notion
Voice & Conversational AI: Voice AI agents, conversational AI build-outs, A2P 10DLC
AI-first build capability — I use modern AI to architect, code, and ship across marketing, web, content, and research, executing full-stack marketing and sales projects end-to-end as effectively a one-person team. New software is a non-issue; if it ships, I can run it.